McCORMICK & SCHMICK'S SEAFOOD RESTAURANTS
CASE STUDY - WINES OF ALSACE PARTNERSHIP
We created a strategic partnership between McCormick & Schmick's and The Wines of Alsace designed to convey that Alsace wines are aromatic, diverse and pair with a wide variety of foods.
The tactical goal was to drive consumers to sign up for the Wines of Alsace newsletter. The "carrot" we used to drive consumers to register was dinner for Two at McCormick & Schmick's accompanied by a glass each of Alsace wine.
The net was increased revenue for McCormick & Schmicks and delivery of the goals set forth by Wines of Alsace. CREATIVE
For McCormick & Schmick's we were tasked with developing revenue generating initiatives specificallyWe developed a variWe developed a variety of revenue generating initiatives for McCormick & Schmick's for both ala carte and group sales.
This fully integrated plan included media, marketing, direct sales, tradeshow exhibiting and a variety of hard-working promotions.